THE BEST SIDE OF 52 AVENUE

The name REO came from the initials of his identify, but was meant to be an acronym, and thus pronounced as a phrase. From time to time it was spelled as "Reo" to emphasise this pronunciation. Olds served as president (till 1925) and later on chairman of REO. The band REO Speedwagon took its name through the REO Velocity Wagon gentle delivery truck